Strategic Brand Management

Course Objective

The course is designed to develop students’ marketing skills and understanding of brand management. In this course, you will learn how to make branding decisions, develop a strategic brand plan and manage brands by learning and applying relevant concepts, principles, and theories. By the end of this course, you should be able to:

  • Understand the strategic brand management process and role of brand management in achieving business success.
  • Have an in –depth appreciation and understanding of the important issues in planning, implementing and evaluating brand strategies
  • Grasp appropriate concepts, theories, models and other tools to make better branding decisions
  • Apply branding principles to cases and opportunities created by the course.