Saturday, April 12, 2014 – Ashesi has been awarded the Organisation with Best Social Media Presence for the year 2014 at Ghana’s biggest blogging and social media gathering, BlogCamp 2014. Ashesi also received the award for “Best Facebook Page”, becoming the first university to have received recognition for social media engagement in Ghana.
Organised by Blogging Ghana, BlogCamp is an annual one-day event that brings bloggers from all over Ghana together to celebrate the emergence of social media in Africa, and its potential for driving social change, good governance and education in Africa.
The Social Media Awards, introduced as part of BlogCamp in 2013, aim to recognise organisations and people who use social media as a tool for broadening the conversation about Ghana and Africa, and are sharing highlighting impactful stories about Africa.
Presenting the award to Ashesi, the U.S Ambassador to Ghana, H.E Gene Cretz, highlighted the need to get more African voices contributing to conversations online.
“You can use visuals to tell the world about the amazing talent and opportunities in this country,” he explained. “According to a recent study, 77% of internet users in Ghana use social networks. It’s time to add social media skills to your resume.”
Award winners at the ceremony were chosen through a combination of public voting and a judging panel that assessed quality of content, engagement across multiple social media channels and impact.